INTELLECTUAL
PROPERTY RIGHTS –BRIDGING THE GAP
Introduction
Economies are increasingly becoming dependent
on the production, distribution, and use of knowledge than ever
before. The success of an enterprise, as of national economies,
is determined by its effectiveness in gathering and using knowledge
and technology. Only that knowledge that is usable and protected
will create wealth. Any country that wishes to achieve economic
stability and growth needs a strong system of protecting and promoting
intellectual property, which should induce trust and confidence
in investors and stimulate creation. Countries that have realised
the importance of intellectual property and its protection as a
key tool for economic development have given intellectual property
policy a prominent place in their national economic development
plans. When linked to the development of human capital, intellectual
property becomes a powerful driver of economic growth because it
results in educated, skilled, and motivated individuals. It is this
dynamic combination that stimulates creativity and innovation—it
promotes investment, generates revenue, and helps prevent “brain
drain” that plagues so many countries today. Most industrialized
countries are increasingly trying to become research and technology
intensive by formulating appropriate corporate strategies acknowledging
the country's trade priorities. In countries where laws on IPRs
are not strictly enforced, there is increased production of counterfeit
and pirated goods not only for sale in domestic markets but also
for export.
However, despite the importance of intellectual
property to wealth creation and economic development, a gap
continues to exist between many developed and developing nations in
terms of the ownership and use of intellectual property assets. This
is certainly not due to any lack of
creativity or innovation. The gap is largely due to ignorance
about intellectual property and its potential as a tool for economic growth.
The purpose of the patenting system is to create
an atmosphere where one’s inventions leads to another’s and confer the
benefits of all inventions on the people all over
the world.
In developed and developing countries alike,
there is often a lack of understanding in certain sectors of how
intellectual property contributes to wealth creation more so in the
case of small and medium sized enterprises (SMEs). Given that SMEs
are vital for
the growth of any economy, much of our
effort in this area holds special importance for the high-tech industries—after
all, every high-tech business, no matter how large or
successful, no matter how many patents they might hold,
start out as small businesses.
Concerns of the developing world on IPR
Most of the problems that the developing
countries face in terms of implementing IPR laws arise from weak
physical infrastructure in terms of inadequate IP offices,
inadequate intellectual infrastructure, poor public awareness, and
lack of government policies that are not in tune with the times.
Many R&D institutions and industrial firms in the developing
world have so far focused on imitative research or reverse
engineering, and have depended heavily on borrowed technology and,
therefore, have not been able to create a productive national IP
portfolio. One of the concerns of the developing world is that the
process of globalization is threatening the appropriation of the
elements of this collective knowledge of societies into proprietary
knowledge for the commercial benefit of a few. An urgent action is
needed to protect these fragile knowledge systems through national
policies and international understanding linked to IPR, while
providing its development and proper use for the benefit of its
holders. We need a particular focus on community knowledge and
community innovation. To encourage communities, it is necessary to
scout, support, spawn, and scale up the green grassroots innovation.
Linking innovation, enterprise, and investment is particularly important in this regard
and new models and new thinking on IP will have
to be envisioned to accomplish this. Therefore, the need for creating
such an atmosphere in developing and under developed countries
need not be emphasised further.
India's IP System: The
Challenges
Indian contribution to the pool of international
patents today is negligible and needs to be increased
substantially. Our research and development efforts have not
taken cognizance of the vast amount of India's intellectual
wealth. It is imperative that we use this wealth
systematically and intelligently. Because of comfortable
protection in the past, we have not been concerned about the
possible competition that we will be facing in the new era of
competitive research. Creating top class professionals in
patent writing will be an urgent requirement. Today, our
knowledge about writing and reading patents is very poor. We
can neither properly protect our inventions nor understand the
implications of the patent granted to our competitors. Thus,
we may have a good invention, but we cannot effectively protect it
by patents filed abroad as many of the patents written by our
professionals could easily be circumvented. How do we create,
within our system, a cadre of top class professionals, who will
fight these battles? These are the burning
questions.
We must realize that patent attorneys are one of
the highest paid professionals in the West. As an example, organizations such as the
Certified Institute of Patents Agents in
UK produce high quality patent professionals. An aspirant desirous of
making patenting as his profession
has to pass a high competitive examination, which consists of
papers in science, engineering, drafting, infringement, and a host
of related areas. We have no such
systems in India and therefore have move quickly to establish
such systems. Manpower planning for Intellectual Property Rights
(IPR) protection will have to be handled on a priority
basis. China has set up 5,000 patent training institutes
and India too will have to move with a
sense of urgency on this front. Our graduates
coming out of engineering and technology streams have no idea
about IPR, it must be made a compulsory subject
and key elements of IPR should be introduced in our university
courses.
Judicious management of patent information will
require well-structured functioning of information creating centres,
information documentors and retrievers, information users, IPR
specialists, and information technology experts. The appropriate and
selective use of information aided by the state-of-the-art tools of
information technology is absolutely essential in the management of
this process. Patent information scientists will have
to be trained to make the best use of information
technology and local and international databases effectively and provide
services to potential users in all sectors of business. There is
an urgent need for manpower planning for IPR
protection. We have to set up patent
training institutes and introduce specialized courses in the
existing institutions serving the industry. Apart from this we should
learn the judicious management of patent
information.
We
in India are trying to synergise our strengths to face global constraints
and competition wherein both component-based and service sectors,
inclusive of SMEs, need to build a corporate image with commensurate
commitment. Today, only the fittest will survive in the world of
business. In the past, under the controlled economic policy of our
nation, we survived under various protections. It is for this reason
that India did not feel the necessity to modernize its industry
& service sectors to compete internationally. An effective IP
system is what a developing country like India needs to have in
place, which is capable of catapulting India to great heights. The
Indian industry will have to recognize the relevance of patent information
in identifying new business opportunities, creating business strategies,
and planning of R&D programmes, including technology and business
forecasting. Indeed, a proper use of patent information can help
one in identifying state-of-the-art technologies and global expertise,
technology shopping and investment planning, avoid duplication,
monitor competitors, and ward off possible infringements. Patent
documents can also help in planning for technology transfer, striking
joint ventures, etc. None of this, by and large, happens in Indian
industry today. This needs urgent attention and immediate change.
India
has rich natural resources like medicinal plants, etc. India also
has an established Ayurvedic and other herbal systems of medicine.
It is possible under the new patent regime to protect the active
ingredients responsible for the effectiveness of these systems if
they were not hitherto known. If new compounds or extracts are isolated
from different plants, which have distinct and important qualities,
then it will be possible to obtain appropriate protection. Even
if the composition of the extract is not identified, it is possible
to obtain protection. At a later stage, if specific ingredients
of the extract are isolated, identified, and characterized and if
they are new, then product protection for these new compounds can
also be secured. India will have to launch systematic efforts to
create wealth out of its biodiversity.
In
India there is a special establishment called Patent Information
Service functioning from Nagpur in addition to the four patent offices
at Calcutta, Delhi, Mumbai, and Chennai where patent applications
are processed and patents granted. Till recently patent information
provided either at the patent office or at the office of the patent
information service was mostly related to the existence and status
of patent applications and the status of patents in working. The
information no doubt covers patents in India and around select countries.
Now that information technology has entered the field, this service
must be universalised. The patent information service must also
be extended to all patent documents in addition to information on
status. Recently the World Intellectual Property Rights Organization
has taken up this task in the case of Trade Marks in order to make
the search for identical marks easier for anybody and everybody
wanting to register a Trade Mark. A similar effort is suggested
in the case of the patent information as well, so that all the patent
documents, which describe the inventions and explain its working,
may be available to every interested researcher.
Patent
documents are demonstrations of inventions and will help entrepreneurs
in the field where they could take the best advantage of this for
taking up research. Till now the applicants for the patents were
filing only complete specifications in writing, together with sketches
and other data. They were not submitting any videocassettes through
which the workings of the inventions are explained. The lack of
this aid forces the researcher to go in for reverse research which
is time consuming and costly. Therefore, it is suggested that at
the time of actual grant of the Patent by the Patent officer the
patentee may be required to file a video cassette demonstrating
the invention and the same may be displayed at all Patent information
offices including the World Intellectual Property Rights Organization.
Entrepreneurs all over the world start with ideas and hopes. It
is for the patent information officer at the WIPO to provide him
all the technical information demonstratively explained, together
with business prospects so that he is enabled to take the next step
which may swing him into a leap. Once protection of Intellectual
Property becomes a worldwide obligation, spread of knowledge must
be universalised through international conventions and treaties
and should be made available on some token payment, if not for free.
Over
a hundred years ago Indian entrepreneurs were advertising their
goods at railway platforms and road junctions in every town and
village. The goods in question were medicinal preparations based
on traditional medicine. The medicines were professed to have divine
origin and the entrepreneur was the agent of divinity. They were
called ‘nectar from heaven’ and remedies suggested were universal
cure for women’s diseases, protection, prescription for children,
and painkillers. The entrepreneurs named their brands after their
own personal names. Brand marketing was thus a means of business
success. It is of interest to note that the same brands are still
surviving in India as household names perhaps more popular than
the worldwide elixir Coca Cola. Therefore, businesses and brand
names go together. Industrialisation entered India through private
enterprise followed by controlled or mixed economy as it is called.
In view of the globalisation of trade, the whole economy is being
freed from government interference. In the free market the new creator,
brand names, and trademarks are becoming popular once again in view
of the new situation created.
Since
trademark is a mark, which should be distinct and should speak for
itself and its superiority, there is no way of marketing products
without trademarks particularly when trade is globalised. Local
traders are inevitably pitted against global giants. Movement of
goods from one town to another, one state to another, one country
to another, and even over several continents has been going for
several ages even before Columbus. What is new in globalisation
today is the link, which is established among different corporations,
governments, and international establishments. In view of this,
trademarks have become so widespread worldwide that they are threatening
both new and smaller enterprises.
In
the first instance, the entrepreneurs have to devise and develop
new trademarks which should look new to any person anywhere in the
world and they should devise a means for popularising them through
an appropriate medium in an appropriate manner. While doing so,
several of them adopt their own trademarks which may look similar
to already existing trademarks. For adopting their own trademarks,
entrepreneurs are being threatened by the holders of internationally
registered trademarks for alleged violation of their marks. There
was an instance, when a tiny circus company sought to call itself
as Firestone Circus, the Firestone Company got it closed by the
orders of the Bombay High Court even though the circus and tyre
manufacturer had no similarities or conflicts of trade interests
whatsoever. Similarly, Channel V, the Australian based TV company
got a tiny single proprietor shop selling cassettes closed on the
grounds of adopting a similar name. There are several cases where
manufacturers of one type of goods claiming injunction and compensation
against insignificant dealers. The point raised here is where MNCs
acquire trademarks accepted universally as signifying a certain
product and where these marks also become generic, they shall not
be permitted to threaten others using similar marks and cold shoulder
other and smaller enterprises, otherwise genuine and bonafide, unless
their use was proved to have caused financial losses to the reputed
owners of the trademark. A trademark whatsoever be its strength
in the market shall not be permitted to acquire sovereignty over
the entire market. It is high time that this kind of domination
is put an end to by devising laws or conventions appropriate for
this purpose.
Conclusion
India
was a member of GATT and in fact, India is one of its founder members
and India’s views on Intellectual Property Rights are positive.
Though India participated in all the rounds of GATT since its inception
over 50 years ago, she has not been entering into any agreements
with other countries in respect of Trade & Tariffs other than
those in accordance with its sovereign status. But the problems
for India started when IPRs came to be included in the GATT treaty
and becoming a member of WTO was made compulsory. Intense controversies
on the wisdom of India becoming a member of the WTO arose as a result.
The apprehensions of developing countries like India are not without
any lack of reason or foundation. Having had the experience of the
colonial rule, developing nations apprehend that the invasion of
MNCs might bring back imperialism in another incarnation, but the
times now are different. There is a rising confidence among entrepreneurs
that this country can withstand any competition and has the capacity
to turn the foreign association to her advantage.
-- Dr. S.V.Prabhath. |